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RoMärkle
2019 • Advertisement / Explainer • 53”
Directed by Benedikt Hummel
We created a short goofy clip for the local fundraising initiative “RoMärkle” that allows citizens of the city Rottenburg to support their favourite associations and clubs. The film explains the idea behind the RoMärkle concept and wraps it in a mix of an ad and an explainer video that has likeable characters such as Rehmbrandt and a shady RoMärkle dealer give the idea of fundraising a fun spirit.
Local celebrity Dodokay jumped in on the job to narrate the clip to make way for the film to reach a broader audience by attaching a locally famous face to the brand. The film was premiered in September 2019 at a Rottenburg cinema accompanied by a performance of Dodokay.
2019 • Advertisement / Explainer • 53”
Directed by Benedikt Hummel
• WATCH THE VIDEO
Directed by Benedikt Hummel
Produced by Stefan Michel
Voice: Dodokay / Dominik Kuhn
Mixing by Marc Fragstein
Supervision by Dittmar Lumpp
Commissioned by The City of Rottenburg, Bürgerstiftung Rottenburg, WTG & HGV
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